Power Gen Expo - Amsterdam

If your considering exhibiting overseas, look into partnering with an exhibit house that have the expertise to consult you every step of the way…and there are many things to consider. 

International trade shows are much different then here in the states in many ways.  In preparing for a trade show overseas, consider these important steps to review…

Logistics – shipping a booth or display materials overseas requires knowledge of brokers, customs, taxes, packaging and time-lines.  Proper planning and protection of time specific materials requires working with multiple vendors behind the scenes.  Be specific with values and counts of what is being shipped.

Exhibit Properties- Many exhibitors like to keep a consistent branding look, yet shipping the entire display overseas can be quite expensive.  Consider integrating exhibit material overseas with the important pieces of your current display for the same overall look.  Storage rooms,closets and back-walls can be built on-site saving shipping costs.  These are often defined overseas as “build and burn” – as it is done cost effectively with much lower local labor and material rates.

Labor – Use a team that the local house has relations with overseas and is trust worthy.  Communications and effectiveness improve dramatically when relationships are in place. 

Pre-Show Meetings- Have meetings scheduled regularly with your local house in the coming weeks prior to the show, to review all aspects of the exhibit.  Pre-show meeting are so important to discuss all of the “What ifs” that can occur.  Know all the vendors and people involved in the process, from logistics on on-site labor.

Rules and Regulations - Consider the height regulations and electrical into your booth design and planning.  Many of the show floors have raised flooring to allow for all of the electrical to be distributed under the booth.  Site lines for in-line booths allow for more of a shell scheme for walls and need to be considered in the creative design.

Functionality- Overseas shows have a much different feel and overall objective.  Allow areas for hospitality and meeting spaces, as entertaining attendees with food and drink is important.  Attendees spend much more time within an exhibitors space, and great hospitality is key.

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