Trade Show Graphics
Why do some displays bring more attention then others? Pre-show marketing buzz, booth layout, product / service and people are all important reasons, but an exhibitor should also look into effective graphics to bring attention to the booth space.
1. Make attendies stop and look; Graphics should be designed to create an interest and tell attendees about your products / services. At a glance, effective graphics should communicate who you are, what you do, and how your products/services will benefit them. Graphics are often the first impression when attendees are walking down the aisle.
2. Consider your show goals; Think of conveying your show goals with graphics. Grab attention with large format graphics, full of interest vibrant graphics, and life size images. Be sure your graphics can be seen from distances of greater than 5-15 feet away.
3. Project the right image; Come up with a plan in which way you want to project your images, and find consistency: Traditional, hi-tech, lifestyle, dependable, etc.
4. Design for the audience; Important! Designing graphics for the attendees and NOT your own employees is key, and often forgotten. Focus on how the customer will benefit from your product/service. Show how you differ from the competition, and quantify these benefits if possible.
5. Use different types of graphics; backlit photo’s work great for a visual pop to draw interest where needed, demo graphics with simple to read benefits.
6. Use an integrated approach; Plan on using graphics with other collateral materials for a integrated, thematic look.
7. Use Photographs; Attract more attention by using photographs instead of illustrations. Photographs attract the eye first, are more believable and better remembered.
8. Special Effects; lighting can create atmosphere. Attract attention with LED messaging signage, or 3D imaging.
9. Limit text copy; Less read is more said on a effective graphics. Consider action bullets points similar to a resume. Proof read carefully, you’ll be surprised at all the copy errors that make it to the show floor.
10. Avoid… Superlatives, i.e. to brag and boast, cliches and overused metaphors. Don’t do what the competition is doing or did last year.
